Email automation is the closest thing to hiring a salesperson who works free. These five sequences cover 90% of what a one-person business needs.

1. The welcome series (3 emails)

Day 0: deliver the lead magnet + one sentence about who you are. Day 2: your best-performing article or tip. Day 4: soft pitch for your product with a first-purchase discount.

2. Abandoned cart

One email at 1 hour ("still thinking it over?"), one at 24 hours with an FAQ or objection handled. Two emails, not five — you're a person, not a corporation.

3. Re-engagement

Triggered at 60 days of silence: "want to keep hearing from me?" Non-openers get a final note and are pruned. A clean list improves deliverability everywhere.

4. Post-purchase upsell

7 days after purchase: complementary product or affiliate recommendation. This is where recurring-commission tools earn their keep.

5. Feedback loop

14 days post-purchase: two-question survey. Reviews and testimonials flow out of this automatically.

All five run natively in any modern platform — see the all-in-one comparison for which supports them on a free plan.