Both are strong email platforms. The split is about what your newsletter is.
Kit: built for creators
Kit (formerly ConvertKit) shines when the newsletter is the product: paid subscriptions, creator sponsorships, tip jars, and landing pages tuned for audience building. Its visual automation is approachable, and the free plan covers up to 10,000 subscribers on their current tier — the most generous in the category.
GetResponse: built for marketing
GetResponse is the stronger marketing machine: behavioral automation, conversion funnels, webinars, and deliverability tooling. If email drives an e-commerce or service funnel rather than an audience, it earns its price.
Quick comparison
| Kit | GetResponse | |
|---|---|---|
| Free tier | Very generous | Trial/limited |
| Best for | Newsletter-as-product | Email-driven funnels |
| Automation depth | Moderate | Deep |
| Webinars | No | Yes |
The rule
Selling your audience's attention (sponsorships, paid subs) → Kit. Selling your own products via email sequences → GetResponse or see the full all-in-one comparison.